The Power of Color in Brand Photography: How a Color Analysis Can Elevate Your Visual Story

Let’s talk about something that can truly transform your brand photos—the colors you wear. You might think color is just a small detail, but trust me, it can make all the difference when it comes to creating a cohesive, intentional visual story for your brand.

When it comes to brand photography, one of the biggest questions my clients ask is: What should I wear? While it's tempting to just grab your favorite outfit or follow the latest trends, there’s something even more powerful you can do—choose colors that complement both you and your brand.

That’s where my friend Shelby Mathews at Wildflower Color Co. comes in. She’s a brilliant color analyst who simplifies the whole process, taking the guesswork out of what colors truly highlight your natural beauty. Her approach is slow-paced, intentional, and thoughtful—just like the way I work with my photography clients. I love how her philosophy aligns so closely with mine: it’s all about feeling celebrated, empowered, and connected to who you are.

Why Get a Color Analysis for Brand Photos?

So, why does this matter for your brand photos? When we work together to create a story through your images, we're crafting a visual representation of your business—something that connects with your audience on a deeper level. Choosing the right wardrobe colors isn’t just about looking good (though that’s a nice bonus!); it’s about making sure you shine, and that your colors work in harmony with your brand’s overall visual identity.

Here’s how it works:

Wildflower Color Co. will walk you through a color analysis, where she helps you discover the hues that naturally complement your skin tone, hair, and eyes. After finding your personalized palette, she gives you a color fan book—a tool you can take with you when you’re shopping or planning outfits. This isn’t just for one photoshoot, either. Once you’ve done your color analysis, you’ll be able to confidently select colors for future brand sessions, business events, or even just your everyday life. No more feeling unsure or overwhelmed when it comes to your wardrobe!

Aligning Your Wardrobe with Your Brand

But here’s the exciting part: when your personal color palette aligns with your brand colors, magic happens. Think about it—when you scroll through someone’s Instagram or website, isn’t it so satisfying when everything feels cohesive? That's the power of color consistency. It creates a sense of trust and connection. It says, I know who I am, and I’m inviting you into that story. When your wardrobe complements your brand colors, you’re not just making sure the photos look polished—you’re sending a message. You’re saying, I am intentional about every detail. Whether it’s a subtle nod to your logo color or a full-on coordinated look, aligning your personal palette with your brand’s aesthetic ties everything together beautifully.
For example, if your brand colors are soft neutrals with pops of lavender and green, wearing colors from your own palette that echo those shades will enhance the storytelling. It creates a seamless flow that makes your visuals feel thoughtful and well-curated.

How Wildflower Color Co. Helps You Shine

I’ve been lucky enough to work with Wildflower Color Co. on several occasions, and let me tell you—her process is as transformative as it is fun. She simplifies what can often feel overwhelming. Imagine walking into your closet, fan book in hand, knowing exactly which shades will highlight your natural beauty and align with your brand’s look. No more second-guessing.

Her approach is deeply personal and all about celebrating who you are at your core. This is why I recommend her to all my clients who want to elevate their brand photos. Her work isn’t about trends or fast fashion; it’s about finding timeless, flattering colors that make you feel confident and seen.

Bringing It All Together

If you’re thinking about scheduling a brand photo session with me (or already have one on the books), now is the perfect time to consider a color analysis with Wildflower Color Co. Not only will it give you the confidence to show up looking your best, but it will also ensure that your images align with the cohesive, intentional brand story we’re creating together. After all, your photos should feel like you—authentic, empowered, and ready to shine.

To learn more about Wildflower Color Co. and book your own color analysis, you can visit her website at www.wildflowercolor.com. Trust me, this is one investment in yourself and your brand that you won’t regret.