Real estate is a crowded industry, right? There are tons of agents competing for the same clients. So, how do you stand out? That’s where personal branding comes in. A strong personal brand makes you memorable, builds trust, and helps people feel like they know you before they even meet you. And let’s be real—people work with realtors they trust. When potential clients feel like they’ve got a sense of who you are, it’s a game-changer.