I recently had the pleasure of working with an inspiring entrepreneur, Mirelys Feliciano Bezares: The fiery and passionate mind behind PFImpact—"Making Every Connection Count.” This branding session was not just about taking photos; it was about showcasing the heart and soul of a business dedicated to fostering meaningful connections and emotional intelligence.

As a brand photographer in Oklahoma, my goal was to capture the essence of this incredible individual—who embodies growth, curiosity, and a zest for life. With her love for reading, coffee, outdoor adventures, and trying new foods, it was essential to reflect these personal elements in the photos. We explored various settings that highlighted her warm personality and commitment to connecting deeply with others. Throughout the session, we created a narrative that truly represented her mission: helping individuals and leaders break through barriers in their personal and professional lives. The images encapsulate her approachable demeanor, emphasizing the importance of authentic connections. From contemplative moments with a book in hand to lively interactions with clients, each photo tells a story of transformation and empowerment.

This branding session is pivotal for PFImpact, especially as she prepares to launch a new website and rebrand. The photos will serve as a cornerstone of her online presence, allowing her to connect with clients seeking guidance in their journey towards emotional intelligence and deeper relationships. Her ideal clients—those feeling stuck in their connections or seeking personal growth—will find solace in the warmth and authenticity of these images. The session emphasized her tailored coaching approach, showcasing her commitment to understanding clients' unique challenges and aspirations. Each snapshot embodies her belief that genuine connections can catalyze profound change.

I’m thrilled to share these photos, which not only reflect her professionalism but also the warmth and empathy she brings to her coaching practice. As PFImpact continues to grow, these images will help convey the message that authentic connections are the foundation for meaningful impact.


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Susie Conklin, Certified Conscious Uncoupling Coach l Norman, Oklahoma Brand Photographer

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Marijean Williams: Real Estate Agent l Norman, OK Brand Photographer